Now the images of the reportage have been committed to the ability of the multi-media artist Claudio Sinatti: the result is a work of strong intensity where the refined beauty of the images matched with music and texts are supported by important contributions like the interview with Paola Jacobbi, special correspondent of Vanity Fair and author of the book "Pazze per le borse! Perchè alle donne le tasche non bastano."

The video will start from Beijing at China - Italy Chamber of Commerce in the occasion of Italy on the stage of Beijing 2008, to continue to New York - Tokyo - Venezia - Torino - London.

In all the venues, after the showing, conferences and round tables will be held with businessman of the welcoming countries. The main subject is the importance of culture in business marketing, the positioning and brand diversification in the market of reference.