The international tour of the “What Bags Narrate” project kicked off in Beijing at the height of pre-Olympics fever. The event took place in the prestigious Sanlitum SOHO building, the pride and joy of Soho, Beijing’s largest builders. This compound of mixed apartments and offices in the capital’s glamorous center was designed by the famous architect Kengo Kuma.
The Italian Chamber of Commerce served as a partner in this project, supporting Francesco Biasia in order to help get across our country’s values using culture as a universal language, thus recognizing the principles of quality and creativity that distinguish Italian companies.